IMPLEMENTATION FOR SUCCESS
Achieving 100% implementation is a challenge for most businesses, ensuring the investment and hard work spent on developing strategy and sales tactics, reaches your customers.
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THAT’S WHERE I4S COMES IN
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By extra focus on your plan and priorities and a spotlight across the route to your customers, add a cost effective, risk free opportunity to accelerate results.
ABOUT
With over 25 years experience in senior marketing roles, support functions and operations, knowing the barriers and blockers to IMPLEMENTATION and how to overcome them is key FOR SUCCESS, sales and profitability.
Focussing mindsets and simplifying plans to effectively implement business priorities quicker, is more important than ever.
APPROACH
What are the PRIORITIES to be IMPLEMENTED across your business?
Approach is in tune with your culture, structure and comms process - that’s important for results ‘sticking’.
There is no business disruption or interference, only increased focus on your plan and priorities.
By focussing and empathising with operations and support functions, implementation results are quickly tested, with ongoing feedback from all affected stakeholders.
Reviewing business and customer feedback is key for ongoing success.
EXAMPLE PACKAGES & PROCESS
1
Diagnosis
Diagnosis of your challenge or marketing strategy review.
Who is being targeted, competition, market position, objectives
2
Implementation Plan
Implement the right sales tools and tactics to attract target customers
3
Sales Conversion Funnel
Ensure sales tactics are delivering leads, for sales conversion, loyalty and advocacy
TESTIMONIALS
"The business needed fresh marketing impetus. James brought a fresh pair of eyes, different thinking and now we have a new pragmatic marketing approach with specific sales areas for success. We followed a simple but effective process, including diagnosis, strategy choices, then choosing the right sales tactics. There was no big investment, James understood the business and our tough challenges, it was the right tailored help for my business and team."
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Martin Davies, Managing Director, Abacus Data & Mailing Ltd
www.Abacusuk.com
Recovered a substantial board margin target through improved ranging and premiumisation. With extra focus, coaching (mostly in pubs with operation teams) and a non bureaucratic approach, implementation was accelerated and the target exceeded.
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“Uncovering the premiumisation opportunity needed an extra pair of hands, James’ enthusiasm connected office insight, our operational teams and most importantly our publicans, to realise the opportunity of better ranging.”
Russell Danks, Strategy & Marketing Director, Punch Pubs & Co
www.Punchpubs.com
Accelerated implementation prior to Christmas, reviewing each site’s sales plan, influencing General Managers to re-merchandise and increase sales, combining both company and local priorities. Photographic evidence before/ after provided learnings and training for improved implementation.
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“James provided invaluable feedback and coaching to our teams ahead of the peak Christmas period, adding a final layer to our festive plans.”
Rupert Clark, MD, The City Pub Group
www.Citypubcompany.com
Tested and experimented capacity and profit potential of Greene King’s ‘Craft Academy’, an incubator apprentice-led craft micro-brewery project – to expand and grow, or dissolve into Greene King’s portfolio.
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Leading brand ‘Ice Breaker’ pale ale was rebranded into the Greene King portfolio, still growing volume today.
Greene King / Craft Academy
www.Greeneking.co.uk
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